There’s a tipping point every startup is trying to reach. An invisible line where the question shifts from “Will this happen?” to “When does it launch?”
It’s not about having all the funding in place, or every detail ironed out. Most of the time, the numbers still don’t quite add up, and the path forward is more guesswork than guarantee. But once you cross this line — the line of supercredibility — people stop doubting the possibility and start assuming the inevitability.
I’ve seen this unfold in real time over the past few years. We’ve been working on a technology that’s ambitious, unconventional, and not exactly cheap to deliver. The total funding we’ve raised so far, compared to what we ultimately need, is a rounding error. But you’d never know that from the outside.
What’s changed isn’t the balance sheet — it’s the cast of characters around the table. We’ve managed to bring in serious customers, high-calibre partners, respected names from the industry. And that changes everything.
Because when people see a coalition of the willing — a kind of band of brothers around a bold idea — the energy shifts. They’re not asking, “Are you sure this is viable?” They’re asking, “How soon can we get involved?”
It’s easy to forget that perception isn’t just a layer of polish on top of substance — it creates substance. When smart people with reputations to protect publicly back a project, it becomes safer for others to do the same. It builds a kind of momentum that can carry you far beyond what the current resources suggest is possible.
That doesn’t mean faking it. You can’t bluff your way past the line — at least not for long. But it does mean being deliberate about who you bring in, how you tell the story, and what you allow the world to see.
In our case, I think we’re right on the edge. One or two more customer wins, and the whole thing tips. Not because we’ve suddenly raised a hundred million overnight, but because belief — real belief — starts to harden into consensus.
And once you’ve crossed that line, you’re not the underdog anymore. You’re the one to watch.